About Us

Founded in 2022, Up On The Roof Technologies Inc., operating as Instant Roofer, was established with a straightforward mission: to develop innovative technology that simplifies roofing for homeowners and contractors alike. Our platform is designed to make roofing more accessible, providing user-friendly tools that streamline the process from start to finish.

At Instant Roofer, we believe that the best technology should be available to everyone. That’s why much of our cutting-edge technology is offered free of charge, empowering both homeowners and roofing professionals. As we continue to grow, we remain committed to maintaining free, easy-to-use solutions while consistently pushing the boundaries of what technology can achieve in the roofing industry.

Our Products

At Instant Roofer, we are dedicated to pushing the boundaries of roofing technology, offering innovative solutions that benefit both contractors and homeowners. Our suite of products is designed to simplify the roofing process and empower users with accurate, real-time information. Some of our flagship offerings include:

• Roof Replacement Cost Calculator: As our flagship product, the Roof Replacement Cost Calculator is prominently featured on our homepage. This tool allows homeowners across the United States to quickly and accurately measure their roof, receive an estimate for the roofing material of their choice, and connect with the highest-rated, most competitively priced contractors in their area. It’s designed to simplify the roof replacement process, giving homeowners confidence and transparency in their decisions.
• Calculator Embed: This tool enables roofing contractors across the country to provide instant, free roof replacement estimates directly on their websites. Leveraging our powerful A.I., homeowners receive real-time roofing estimates with just a few clicks, making the process seamless and efficient.
• Exclusive Leads: We believe that connecting homeowners with top roofing contractors should be simple and stress-free. Unlike traditional lead services that bombard homeowners with multiple contractor contacts, our exclusive leads platform focuses on a one-to-one connection. This ensures that homeowners seeking roof replacements are matched with the best contractor in their area, creating a more personalized and pleasant experience.
• ProCalculator: ProCalculator allows contractors to offer instant estimates for various roofing materials, providing side-by-side comparisons to help homeowners make informed decisions. Powered by the same advanced A.I. technology, this tool enables contractors to present multiple material options effortlessly, enhancing the overall customer experience. (Procalculator Requires Signup)
• Roof Financing Calculator: Purchasing a new roof can often come as an unplanned expense. Our free Roof Financing Calculator simplifies the process by allowing homeowners to quickly estimate their monthly payments when opting to finance their roof. This tool helps homeowners make informed decisions about financing options, ensuring transparency and peace of mind during the roofing process.
• Roof Pitch Calculator: Our Roof Pitch Calculator is a straightforward tool that enables homeowners to determine their roof’s pitch directly online using Google Street View. With just a few clicks, users can easily assess the angle of their roof, simplifying the process of gathering essential roofing information.
• Solar Roof & Solar Panel Return on Investment Calculator: Before making a significant investment in a solar system or solar roof, homeowners can use our ROI Calculator to estimate when their investment will pay for itself. This simple yet powerful tool provides clarity on the financial benefits of going solar, helping homeowners make informed decisions. At Instant Roofer, we view solar not just as an investment in your home, but in your future and the planet.
• Roofing Calculator: Our Classic Roofing Calculator offers the same core functionality as many others, with a few added features designed to make life easier for roofing contractors. One key feature is the ability to email results directly to your phone, ensuring you have all the information you need at your fingertips. Contractors can also add project details to the email, making it easy to track and manage roofing projects. When it’s time to purchase materials, having the full list of what you need right on your phone simplifies the process and saves time.

Our Partnerships

We’ve partnered with some of the best in the business. We’re always looking to grow our network of professionals. Some of our partners include:

Where We’re Going

At Instant Roofer, we’re committed to driving innovation in the roofing industry. Our team is working tirelessly to introduce new technologies that will continue to transform the way homeowners and contractors interact. These exciting projects are on track for completion before 2025.

• Online Roof Orders: Soon, homeowners across the United States will be able to purchase a roof online. We’re simplifying the entire process with transparent pricing, easy payment terms, guaranteed results, and more. While we can’t reveal all the details yet, we can say this: it’s going to be a game-changer.
• Instant Form: The ultimate solution for contractors—not just roofers but all types of contractors. Our Instant Form integrates all of our cutting-edge technology into a single, easy-to-use form. Key features include: video engagement tracking, unique certificates for each submission, seamless CRM integration via Zapier, dynamic Google Review display, advanced bot protection with Cloudflare Turnstile, enhanced tracking for Google Ads and Analytics, SMS validation and notifications, built-in TCPA compliance, and more. This form is designed to streamline operations and boost contractor success.

Our Leadership Team

Jeff Berzolla – CEO

Jeffrey Berzolla boasts over two decades of expertise in initiating, expanding, and divesting online enterprises. Drawing from this vast experience, he offers invaluable consultancy to firms aiming to fortify their digital footprint. He is proficient in organic traffic cultivation, strategic online advertising, conversion optimization, and intricate data analytics. Mr. Berzolla possesses a rich background in the digital spheres of travel, real estate, and solar sectors. His specialization lies in developing and sustaining high-performance, mobile-optimized websites that excel in conversion efficiency.

Jacob Petrosky – Tech Wizard

Jacob Petrosky possesses two decades of expertise in Information Technology. He has spearheaded one of Hawaii’s premier IT consulting firms and pioneered among the inaugural cloud services enterprises based in Hawaii. Beyond his professional pursuits, Mr. Petrosky dedicates time to advanced technical hobbies such as 3D-printing robotics, software development, intricate electronic crafting, and innovating machine learning models. Outside the tech realm, he finds solace in camping, fishing, and engaging in recreational activities at the senior center.

Charles Koehl – Software Architect

With an impressive tenure spanning 26 years, Mr. Koehl has held pivotal roles such as Chief Technology Officer, Technical Co-Founder, Application Architect, and Systems Analyst, among others. As a product owner, he is also a consummate just-in-time learner and a remarkably swift full-stack developer. His expansive career has been marked by significant contributions to web application development, both in the competitive landscape of Silicon Valley and the vibrant startup scene in Hawaii. He has developed apps and websites for Fortune 500 companies since 1994.